UNDERLINE
ABOUT
Underline is an EdTech company providing integrated learning, assessment & certification programs of the world’s biggest education & technology companies including Microsoft, Apple, Adobe, Autodesk, Intuit, Unity, EC Council, PMI-USA to name a few. To meet the industry demand, Underline is also introducing a series of job oriented “Industry-Connect” courses that shall equip students with contemporary skills specific to various industrial requirements.
In the 21st Century, Underline is skilling participants to help them tackle & solve real-world problems, build strong employ-ability for themselves and contribute towards building and sustaining economy.
CHALLENGE
To create the brand from the scratch. To devise Brand Nomenclature, Identity, Strategic & Creative Communication, as well as a 360-degree marketing campaign for the launch of the company.
CAMPAIGN
Universal Selective strategically named the EdTtech Brand as ‘Underline’, a company that lays emphasis & focuses on the need for Skilling, Re-Skilling & Up-Skilling. We conceptualized and executed the strategy & creative communication for Underline. The ‘Tagline’ – 21st Century Skills aptly reflected the core essence & futuristic imagery of the company. The unique brand identity was created along with a series of print & digital artworks for Underline and its partner brands. A creative Brand Film was created in “Hindi” to tap on to the Indian market marking the launch of the EdTech brand. A unique virtual event called “The Power of Tech Skill Certifications” was also created in partnership with Microsoft & Autodesk, receiving participation from hundreds of students & professional speakers representing global companies including Microsoft Worldwide Education, Certiport, Facebook, IML India, Electrolux Sweden, NBN Communications-Australia to name a few.
RESULT
Universal Selective successfully launched Underline. The company is today enjoying a diversified portfolio of top global brands and has successfully commenced operations in India.
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