Zone by the Park
ABOUT
Curated by international designers and Indian artists, the Zone by The Park is a chain of upscale hotels, a vision of the iconic Park Hotels. Geared to be hubs of social interactivity for the modern business and leisure traveler, in the cities they serve. With relaxed, un-boxy spaces where connections are made and ideas exchanged a happening bar and restaurants that buzz, Zone is much more than just a hotel. It is a social shift in hospitality. It is all about delivering a higher experience with unique design, great service and luxurious little extras at an unbeatable value.
CHALLENGE
For the brand new property at Jodhpur, the team was looking to build up their creatives that were trendy, fun and at the same time, upscale! They wanted to promote the property as one of the best in hospitality and travel stay, so that they can give their guests a lifetime of experience. The challenge was to trigger the footfall at its premises, even during the lean season.
CAMPAIGN
Universal Selective designed a series of attractive creative artworks for not only Zone by the Park Jodhpur but also for its other properties situated in India. The creatives were seamlessly designed and each one carried a specific theme.
RESULT
With the consistent creative drive, the campaign nurtured a great footfall for the hotel chain and also triggered its sales.
Date:
April 23, 2020
