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ABOUT

The Country Store Jaipur, one of the leading specialty gourmet stores that provides the world’s best epicurean delicacies, lures you with its palatable range of world class grocery and has underwent meticulous planning and a near globetrotting to handpick top class quality food products from across the world to be wrapped into your classy ‘Gourmet Bouquets’. Matching the urban lifestyle of Jaipur, The Country Store offers a remarkable 15,000 F&B products from 50 countries from across the world under one roof. 

CHALLENGE

The Country Store primarily catering to Upper & Upper Middle Class audience wanted to amplify their audience reach & increase the foot-fall at their signature store. 

CAMPAIGN  

Universal Selective designed a series of eye-catchy creative artworks for The Country Store keeping in mind the largest range of world-class gourmet they have on offer. The creatives were seamlessly built around its positioning-  50 Countries | 15,000 F&B Products | One Destination, & received very encouraging response from its audience. 

RESULT

With consistent creative communication, The Country Store established a name in Jaipur. The campaign series nurtured a great audience response & high traffic at the store resulting in augmenting the store sales.