Rajasthan Tourism
ABOUT
The Desert Festival Jaisalmer (मरू महोत्सव, जैसलमेर) is an annual event jointly organized by Rajasthan Tourism & District Administration, Jaisalmer in the month of February in Jaisalmer, Rajasthan. The festival is celebrated at various spots across Jaisalmer including Sonar Fort, Sam & Khuri Dunes, Khaba Fort, Kuldhara to name a few. This massive event attracts a large gathering of National & International tourists from across the world & is a kaleidoscope of Rajasthani culture & traditions with mesmerizing performances from the coveted artists.
CHALLENGE
To break the communication monotony of the festival & devise and establish a new-age creative brand identity & communication for the festival!
CAMPAIGN
Universal Selective successfully devised the creative brand identity and communication campaign for Desert Festival Jaisalmer 2020. Blending the inherent Rajasthani cultural elements with modern style patterns, the communication included Custom Still & Video Logo, Branding Collaterals, Print & Outdoor Ads and Social Media Creatives.
RESULT
The communication was well appreciated by all festival stakeholders including Government, Media, Residents, National & International Tourists, Travel & Tourism Business owners, Hospitality Businesses & Tourism Trade bodies; resulting in one of highest footfall of tourists attending the festival.
Date:
April 25, 2020
