Portfolio

ABOUT:

Established in 2017, INA Solar has quickly risen to prominence as India’s leading Solar Product manufacturer. A BSE SME Listed company, INA Solar, with a current manufacturing capacity of 950MW, produces high-efficiency Solar modules ranging from 40Wp to 600Wp. With certifications from BIS, ALMM, INA Solar is reckoned among the Top 10 Solar Companies in India driving a future of clean, green energy.

BRAND PARTNERSHIP:

Insolation Energy Limited (INA Solar) partnered with the illustrious T-20 Cricket Team-Lucknow SuperGiants as their “Official Solar Partner” for the T20-season 2024 to promote the use of Solar Energy to a much larger pool of audience.With this collaboration with Lucknow SuperGiants, INA Solar aimed towards achieving one of the company’s core objectives- “To expand the Renewable Energy landscape of the country by making judicious, eco-friendly strides towards large-scale adoption of Solar Power”.

CHALLENGE:

To promote the use of Solar Energy & INA Solar products using ‘cricket’ as a platform; following the BCCI Advertising & Branding guidelines for the Indian Premier League (IPL).

CAMPAIGN:

Devising a new positioning for INA Solar- “Together We Shine”,  Universal Selective launched a series of communication campaigns for the Print, Outdoor, Digital & Mobile Media. The services included Strategic Research and Planning, Creative  Advertising Campaigns, Create messaging to drive interaction and build excitement through sharing relevant content and assistance in curating events.

RESULT:

The campaign received great response across India delivering INA Solar, with great brand recognition. The campaign strengthened INA Solar’s positioning among the peer group & helped the company to expand its distributor base & trigger greater sales for its products.

The partnership & the campaign significantly boosted INA Solar’s visibility, reaching a vast and diverse audience. The advertising planned, ensured consistent brand messaging and high impact. With this said initiative, INA Solar has successfully established a strong brand presence across India, making it a household name in the solar energy sector.

The campaign also paved the way for the new customer acquisition for INA Solar while retaining its old clients impersonating a strong goodwill among its customers. Strong customer loyalty, effective advertising, and robust PR efforts have further strengthened their market presence, translating to greater consumer trust and higher revenue.