Portfolio

ABOUT

Establishing its first branch in Jaipur, Central Academy Education Society was formed in late 60’s under the leadership of Late Pt. T.N Mishra. Ever since its very inception, the school envisioned contributing to building a greater society that would be liberal, self-sustainable and would work for the well-being of its people. Delivering quality education to thousands of students every year, Central Academy is a modern day success story in understanding and adapting to the global paradigm shift that has occurred in the field of imparting education. Central Academy Jodhpur is reckoned to exercise teaching methodologies that keep the students at the centre of the learning process and lay strong emphasis on all around development of the child.

CHALLENGE

A large organization with more than 18 schools under its belt, required to revise & consolidate its internal & external communication. With every school communicating on an independent basis as well, the challenge lied in devising a central communication strategy to establish uniformity at all ‘brand touch ‘points. 

CAMPAIGN  

Devising a new positioning- “Next Generation Progressive Education” , Universal Selective launched a series of communication campaigns for Central Academy including a Corporate Film. The services included Strategic Research and Planning, Creative  Advertising Campaigns (for print, broadcast, digital, outdoor), Create messaging to drive interaction and build excitement through sharing relevant content and assistance in curating events.   

RESULT

Universal Selective successfully launched the new creative face of Central Academy & streamlined its communication across all channels. The campaign was instrumental in communicating various facets of the School group including its Infrastructure, Progressive Teaching Methodologies, Employee Trainings & Benefits &  Technology Enabled Learning Mechanisms. Universal Selective also assisted in launching the Central Academy Online Learning (CAOL), the eSchooling arm of Central Academy.