Portfolio

ABOUT
Straight from Paris, Aston Paris is a shoe brand with varied collection of immaculately designed shoes for the luxury that can only be feet-felt. Effortlessly cool, these shoes are done with a touch of Paris and the collection is uniquely styled for men and women. From contemporary, to de plein air, to sportswear, Aston Paris caters to the needs of all those men and women who believe in quality, color and trend setting. Each shoe is custom-made with an array of sizes and colors to pick from. Made with the finest manufacturing components to ensure the enduring style and cushiony foot-bed for support and breathability; this brand has shoes for everyone’s feet.

CHALLENGE
Aston Paris is an international shoe brand that entered the Indian market and was looking forward to open its signature shoe store in the country that would highlight its niche products and their unique qualities. The brief was to come up with an extraordinary campaign that would make them stand tall in the footwear galore.

CAMPAIGN
Universal Selective designed the campaign ‘Walk the French way’ with celebrity actor ‘Gautam Gulati’, also the winner of the most famous Indian Reality Show Big Boss season 8. The campaign included print and digital artworks, video promos and in-store designing of the brand.

RESULT
The campaign escalated Aston Paris’s positioning in the market and also supplemented its sales.