Portfolio

ABOUT

To pay tribute to our Hon’ble PM Shri Narendra Modi Ji, on behalf of “All India Solar Industries Association (AISIA)” & “North India Module Manufacturer Association (NIMMA)” for achieving India’s historic milestone of 100 GW solar energy capacity. The creative execution must symbolize his visionary leadership in making India a solar-powered nation.

CHALLENGE

To create an impactful tribute that not only honours the PM’s contribution to solar energy policy & infrastructure development but shall also resonate with the solar community, emphasizing on India’s advancements in renewable energy sector.

CAMPAIGN

Blending digital illustration with photo manipulation, Universal Selective designed a monochromatic portrait of the Hon’ble PM overlaid with the image of a Solar farm with a rising sun emerging close to his heart. The backdrop features an automated solar manufacturing unit, highlighting India’s world class solar infrastructure. The artwork also includes Shri Prahlad Joshi, Minister of New and Renewable Energy, reinforcing the government’s commitment to clean energy.

RESULT

The powerful visual tribute released as a Full Page Ad in “The Economic Times” PAN India, stands as a testament to India’s solar revolution, inspiring the industry and stakeholders to push forward in making India a global solar leader. The campaign received great recognition across all communities, further strengthening India’s position as a renewable energy powerhouse.