Portfolio

ABOUT

Indian Plumbing Association is a voluntary, non-profit body of plumbing professionals in India and has strived towards improvement of all critical elements of the Indian Plumbing Industry. With a team of nearly 2500 members from across the world from manufacturing, Contracting, Trading, Academia, Consultancy and Architecture and its mission of ‘Re-defining Plumbing Standards in India’, IPA is striving for an overall improvement of the plumbing profession in the country. IPC is a national convection governed directly by IPA to promote healthy plumbing practices in the country. The two day conference hosts technical presentations and panel-discussions on water conservation from expert consultants, contractors, architects, real-estate developers, hoteliers and fire officials. 

CHALLENGE

IPA has a format of conducting conferences twice a year with the aim of providing the best plumbing facilities in the country. Therefore, following the format, they wanted Universal Selective to launch the entire creative campaign for the Indian Plumbing Conference. 

CAMPAIGN 

Universal Selective helped IPA by creating a series of digital and print artworks, brochure and a corporate film adhering to the USP of IPA that revolved around the matters such as water conservation and healthy plumbing practices. 

RESULT

IPA successfully conducted the conference and the entire creative campaign in Clarks Amer, Jaipur and was applauded by one and all. The campaign was encouraging and received major admiration not only by the participants of the conference but also by the entire IPA team.