Sohan Lal Commodity Management
ABOUT
Sohan Lal Commodity Management Pvt Ltd (SLCM) is an ISO 9001: 2008 and ISO 22000: 2005 certified, Agri-Logistics Company. SLCM offers one-stop comprehensive solutions in providing warehousing services such as Scientific Storage for agriculture commodities, handling Day-to-Day Operations, Fumigation, Testing and Certification and Funding against Storage Receipts. The company provides its services to Farmers, Processors, Traders, Commodity Exchanges and the Government. SLCM has been handling more than 381 agriculture commodities including Cotton, Barley, Bajra, Castor Seeds, Wheat, Pulses, Maize, Spices, Aloe Vera, etc., pan India.
CHALLENGE
The company was looking forward to put across their immaculate warehouse services in a Corporate film that would be self-explanatory, interactive and educative. The film communicated the essence of the brand in context to its verticals – Kisandhan, Agri-reach and so on. Primary information from the farmers was also taken as an integral part of the brand film.
CAMPAIGN
The campaign was carried out in different rural locales of Haryana & Bhopal. It took place in the farms amidst the farmers’ busy working in the fields, also at the company’s warehouses and the corporate offices were covered for the brand film.
RESULT
The Corporate Film turned out to be a major success and earned accolades from everywhere. It became an easy and smooth medium of getting a complete understanding of SLCM.
Date:
April 23, 2020
