Mauz Fashion
ABOUT
A denim brand for exclusive range of wash and designing for virile men who admire the vintage and classical collection and are concerned about fashion and drifting trends. Its product line includes denim wash jeans and multi stylish shirts.
CHALLENGE
Ajanta Gartex Pvt Ltd is recognized country-wide providing the services for the wash of its fabric. They basically planned to launch their own apparel brand under the name MAUZ
CAMPAIGN
Mauz was successfully launched in 12 states across the country simultaneously and is now one of the most recognized men’s apparel brands in the country.
RESULT
Using the biggest USP of Ajanta Gartex- its “WASH”, US launched a campaign, “The world needs a wash.”
Date:
March 5, 2020
