Universal Selective



We are a strategic brand engineering & marketing consultancy engaged in devising contemporary communication solutions for diverse business enterprises operating under multiple markets & stakeholder groups.

Going by the name, our strength lies in our people, a proficient pool of brand communication consultants & visual design artists that help saturated businesses communicate tactically & evolve as powerful brands.
Brands that further more add terrific value & pride to our lives.

Serving at all levels of economy pyramid, we support corporate in enduring & enhancing its brand equity, help SME’s to re-design & progress as value-centric brands & aid grassroots by facilitating corporate engagement & voluntary marketing support.


In concurrence to the proven, we hold fast to the fact that big or small, every brand throttle on account of the reputation, it holds in the market.

While on one hand, the advent of innovative media channels have instilled the power in the system to rapidly augment the brand repute, the invasion of public & consumer controlled media on the other, has evenly transformed ‘today’ into an era of fragile imagery & race against time to stay abreast the slit-throat competition.

The customer is at its clever best owing to the free flow of brand information from urban markets to even the remotest rural junctions & influencing perceptions to build reputation demands much higher degrees of communication intellect.

And while we are thriving across times of ‘compulsive quality’ where all companies are genuinely producing top quality goods, it’s the mannerisms in which a business communicates & presents itself in the market, that’s going to make all the difference.


Universal Selective

Rohit Dhingra

Rohit Dhingra, a pass out from University of Arts, London is one of India’s most celebrated photographers who has worked for renowned international brands such as ARMANI, SISLEY, RALPH LAUREN, BURBERRY, HUGO BOSS and fashion magazines such as VOUGE,I-D, GQ, Cosmopolitan etc.

Rohit has also shot some of the revered dignitaries like Gordon Brown, Jane Goodall, Jimmy choo, Alissa Moreno, Maharaja GajSingh Ji of Jodhpur; Film celebrities like Amitabh Bachhan, Aishwarya Rai, Amir Khan, Bipasha Basu, Shilpa Shetty, Katrina Kaif, Vinod Khanna, Jackie Shroff, Anil Kapoor, Chitrangda Singh, Nargis Fakhri & Anupam Kher just to name a few. His Indian clients include but are not limited to Sir Barry John, Pearl School of fashion, British Council, French chamber of commerce and industry, Radisson Hotels, GMR, IOC, Rina Dhaka, Manav Gangwani etc.

Universal Selective

Nitesh Mathur

Nitesh Mathur, a professional brand communication consultant is engaged in strategic & creative storytelling for a diversified portfolio of brands.

As the Founder & CEO of Universal Selective, he assists in devising communication at both corporate & marketing levels to help businesses carve a differentiated identity & evolve as value-centric brands.

His understanding of the SME environment has seen him devising & re-engineering communication for a number of new & saturated ventures in the past. His key clientele includes but is not limited to IPA, Liteforex, The Times of India, Bhandora Group, Sohan Lal Commodity Management Pvt. Ltd, Mauz Fashions, ITC WelcomHotel, Jaipur Rugs, Motisons Jewellers, Kothari Jewels, Central Academy, RK Industries to name a few.

Universal Selective

Vijay Sukale

With over 15 years of production experience in industry, Vijay is an experienced production head who has worked for more than 15 movies, television series, music videos and TVC in Super Cassettes Industries Pvt. Ltd including big budget, multi starrers such as Bhulbhuliya, Karzzz, Lucky-No-Time-to-Love, Tum Bin to name a few. From last 6 Years, Vijay has been instrumental in setting up the film post production pipeline & starting Animation & Virtual Reality set up for prominent studios in Mumbai including After & Pixion. As a Director of Universal Selective, his role spans across setting up the production pipeline for projects & client servicing.

Our Approach to work

Pursuing a cut-to-the-point approach, Universal Selective draws need-based smart communication solutions that create an element of positive differentiation for your business & reinforce your brand equity to trigger & simulate customer purchase actions.

  1. Brand Perception Audit
  2. Strategic Communication Planning
  3. Brand Content Development
  4. Creative Advertising & Collateral Production
  5. Marketing Activity Design
  6. Communication Channel Mapping
  7. Brand Alliance & Partnerships
  8. Media Engagement & Interface
  9. Brand Activation
  10. Evaluation & Mid Term Correction


Fundamentally administered with thorough professional ethics, US indigenously deals with brand reputation management & product market development across B2B, B2C & B2E spheres.
In quest to fortify our client’s engagement with its stakeholders, we seamlessly blend traditional & new age marketing practices to provide a multidimensional array of services that principally includes:

Universal Selective

Brand Perception Audit

Irrespective of being young or seasoned, it is imperative for every business to have a perception scan of its stakeholders before devising its next level of communication. Universal Selective, through custom designed research methodology, conducts brand perception audit to determine precise public opinion about the business; thus the reality check to fill the gaps through calibrated communication design.

Universal Selective

Strategic Communication Planning

The Big Picture
The phase includes evaluating the brand perception audit followed by the communication objective setting. The exercise also involves stakeholder mapping to help position the brand, marketing activity design, communication channel identification & laying grounds for brand alliance & partnerships.
Corporate/Organizational Communication
“Strong Roots, Sugary Fruits” In the prevailing volatile market conditions, the concept of strategic Corporate Communication can very well be justified from the phrase “Strong Roots, Sugary Fruits”. Apt communication at the organisational level fortifies the group brand foundation that is leveraged in the form of building better transparency & confidence with the stakeholders, easier product brand extensions & most importantly extended business revenues by commanding significant brand premiums. Focussed towards meeting your organisational goals, we devise concrete communication strategy & documentation at the group level & are well equipped in terms of advance knowledge & systems to execute it to precision. Corporate Communication is a fine art of storytelling & we have mastered to narrate it with morale. (Key Message Development + Corporate Documentation)
Marketing Communication
“Modesty is passé, Attitude Sells” Gone are the reigns of marking brand differentiation solely on the basis of product quality, as we thrive across an age of “quality compulsive markets” where every company is genuinely producing superior quality products. The pitch of cost effectiveness is also not satisfactory enough to lure the new audience that doesn’t want to compromise on the brand quotient & are willing to shell out a premium, provided your product reflects the attitude that can be passed on to its peer group/the customer. US helps positioning the product niche amongst the noise & clutter of competition by means of unique marketing solutions, well-calibrated to be exercised across diverse media vectors. (Key Message Development + Marketing Documentation)
Brand Literature
Post the communication strategy design, the brand USP or essence is being squeezed to frame relevant media specific content that primarily includes Corporate/Product brochure, catalogues, company presentations (static & multimedia), website, blog, images & videos, documentary, jingles, whitepapers, etc. US embed a prolific team of professional content writers & visual design artists that ensures the apt message delivery in an uber creative format.


Universal Selective

Public Relations:

Or otherwise, PR to our conservative minds stands for Profit Relations. Profit in terms of striking meaningful conversations with the true publics; profit in terms of building & sustaining healthier brand perceptions; profit in terms of extended business revenues.Sensing an acute stipulation in the organized PR segment in TIER-2 cities, we have carefully formulated a team of industry experts to indulge into in-depth analysis & deliver concrete insights on the concerned vertical, thus laying solid grounds to build on the communication campaign. The US PR lifecycle addresses the following functions:


National & International Media Engagement & Interface
With client specific directive strategy forming the rationale, US is indulged in cross-boundary media engagement & interface. Holding an enviable network of journalists serving across multiple business streams & markets, US insightfully carries the brand story beyond the accessible media & awards it with intense outreach on national & international scale.
The action progresses from media kit design to developing brand stories with a newsroom perspective & garnering coverage across potential media. The service also encompasses organizing press conferences, press release dissemination, media tours & media tracking.


Trade & Analyst Relations
The growth of any brand fires up from within. A strong reputation in the trade & allied circuits paves the way for an organization to gain a decisive edge over competition.
It furthermore takes account of the hawk-eyed trade analysts whose pronouncements may act judgemental to a prospective group of stakeholders.US is profoundly indulged in the image profiling of organization & its promoters across varied trade bodies & analysts.


Brand Alliance
In a fiercely competitive environment where media outreach absorbs a fat share of investment, it’s advisable to have right partners on board that may very well align with your brand ecosystem & add value in terms of sharing their domain expertise & individual brand equity. US indigenously deals with finding you with the right partners & erect cross marketing platforms to help compliment & club your respective brand equities to amplify the campaign.


Media Monitoring
US involve advance tracking technology to count your footprints in print, electronic & digital media domain. A must do exercise to evaluate your PR efforts & keep account of your brand’s news coverage.


Social Media Management
What more could we add to it. In an era of digital natives, social media is the most cost effective & widely accepted media for the urban markets. A brilliant marketing & networking platform to engage with your stakeholders. US social media experts deals with creating content & streamlining & integrating customer interactions across multiple marketing venues including Facebook, Linkedin, Twitter, various content posting sites & directory listings etc.

Universal Selective


It’s pertinent for each one of us to absorb that pictures always speak louder than words.

With the advent of newer markets that are potentially being driven by youth, the period life of vanilla communication has fallen short & is impulsively superseded by the ‘next friday’ campaign.

Amidst this extreme noise & ad-clutter, the first footprint of any communication campaign is exceedingly critical that indeed is characterized by the visual appeal it resonates.

Driving away from run-of-the-mill ideology, Universal Selective is judiciously engrossed in producing impactful campaign planning across print, broadcast & digital domain. This includes newspaper ads, video ads, audio jingles, corporate documentary, video promos, multimedia presentation, brand sales & marketing collateral etc.


Brand Identity Kit
Irrespective of the industry, your first business footprint shall seize attention. US visual artists creates breathtaking brand identity designs including logo, business cards, letterheads & envelopes, CD/DVD covers, presentation templates etc that offers tremendous first impression to further be translated into inquiries.


Photo/Video shoot
Spearheaded by Rohit Dhingra, our portfolio includes shooting for brands like Ralph Lauren, Jimmy Choo, Toyota Innova, Tuborg, Maruti, Jinro, Mumbai Airport terminal, British Council, Indian Oil, Mauz, B Organic etc. The celebrity list goes as Aiswarya Rai, Bipasha Basu, Hrithik Roshan, Amir Khan, Nargis Fakhri, Anupam Kher, Ross Taylor, Sri Devi, just to name a few.


Website Design:
The idea is to wrap usability in creativity to trigger productivity.

Universal Selective

Brand Activation

Any function of life today demands for a holistic experience. To drive customers through a much desired product touch & feel, brand activations definitely befalls as an integral part of any marketing campaign.

Defining innovation with experiential acts, US promise tremendous brand-customer engagement through a potent blend of technology, application & entertainment. Experience that lasts in customer’s mind & holds terrific recall value to optimize your marketing investment.



Universal Selective is the official event partner to one of the most celebrated event properties in the country including Sunburn Reload Jodhpur, Polo Day Out, Coffin Bass just to name a few.

Universal Selective

Talent Representation

Sports: Coming Soon.
Music: Coming Soon.
Acting: Coming Soon.





Nitesh Mathur
Founder & CEO
33, Sardar Club Scheme,
Next to Hotel Chandra Imperial Opp.
Polo Ground, Ratanada, Jodhpur,
Rajasthan 342011