Polo Day Out
ABOUT
Established in 2012, Polo Factory is a concept created out of love for polo. The brand designs and manufactures the finest in polo equipment and polo inspired fashion wear and accessories. Polo Factory also organizes bespoke polo holidays in India and at destinations that include United Kingdom, Argentina and New Zealand. Polo Factory also serves as a consultancy for polo and other equestrian disciplines. The company’s expertise also is team & tournament management, event planning & production and infrastructure development & management. Polo Factory’s consulting clients include many educational institutes, corporate houses, film makers and patrons of the sport.
CHALLENGE
The company basically deals with sales of equestrian apparels and sporting goods. The company wanted to take Polo to a much larger audience base through a sports and entertainment entity.
CAMPAIGN
US helped the Polo Factory in creating Polo Day Out- India’s first polo carnival that offered a mix of high octane polo matches along with ramp walks and world-class music acts.
RESULT
Launched in 2013, Polo Day Out saw a tremendous windfall of audience and did host a series of Polo Day Out bashes across Jaipur, Jodhpur, Delhi and Mumbai.
Date:
April 23, 2020
